The Surprising Identity Of The Average Couponer

The Surprising Identity Of The Average Couponer

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The Surprising Identity Of The Average Couponer - There is something to be said for taking on survivalist projects and reusing materials which both help lower environmental impact and cut the cost of living.
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There is something to be said for taking on survivalist projects and reusing materials which both help lower environmental impact and cut the cost of living.  By reusing or creating materials ourselves, we go against the very core of consumerist ideals that are deeply ingrained into today’s society. But at some point everyone has to purchase materials that they need and hopefully get the most utilization out of. When purchasing goods, it only makes sense to do so from the brands where we can get the best quality for the least amount of money to stay within budget. Consider achieving this by utilizing what most people are not: coupons.

Couponing saves consumers billions of dollars per year but still, most coupons issued go unused. Approximately $500 billion in coupons was lost in 2013. The interesting part is that coupon-users probably aren’t who you think they are. You are most likely to think those who use coupons are those that are most eager to save money due to having a low income level. However, research shows that families who have a household income over $100,000 that are the most common users of coupons. In fact, 90% of households with incomes over $100,000 report using coupons and for good reason. These money saving tricks are making a major difference in yearly cash flow.

It is reported that 42% of coupon-users are saving $1,560 per year and 21% save $2,600 per year. If that doesn’t sound like a lot of money, think of it in terms of a salary. By saving $1,560 per year, that is the same as a 6.25% pay raise on average. That is money that can be effectively used to create other, more efficient means of living.


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